Nifty’s and Warner Bros. launch Lonney Tunes: What’s Up Block?
This summer, Nifty’s and Warner Bros. will be launched Looney Tunes: What’s New? a unique story-driven Blockchain program offering a one-of-a-kind experience for fans of the iconic anime franchise
First drop to Tweety functionality
LOS ANGELES, Calif., June 2, 2022 – Nifty’s, the platform for fan communities powered by NFT, and Warner Bros. Consumer Products are teaming up again, taking their collaboration to a whole new level, with the launch of an all-new story-based blockchain program that will engage Looney Tunes fans like never before! Looney Tunes: What’s New? will use digital art as a new medium for storytelling, creating a new narrative for the Looney Tunes franchise to be revealed through NFTs.
Filled with playful antics and humor just like the Looney Tunes characters, the program will provide fans with access to engage in fun activities and games as the story unfolds, both digitally and “in real life,” while earning rewards and perks along the way, including virtual meet and greet, special access and discounts on Looney Tunes merchandise, never-before-seen exclusive content, new NFT drops And much more.
As part of Tweety’s 80th birthday celebratione anniversary, the world’s most beloved canary will be the first Looney Tunes character featured in the new collection, all featuring unique expressions, clothing and accessories that will give collectors the opportunity to build community and connect with other Looney Tunes aficionados. The public sale as well as the early access sale for members of the Nifty community who already hold specific NFTs will begin this summer.
“Looney Tunes is a pop culture sensation, representing the golden age of animation with over 80 years of storytelling and laughter,” said Josh Hackbarth, NFT Business Development Manager for Warner Bros. A legacy of classic cartoons from the 40s and 50s, these beloved characters continue to spark nostalgia and excitement across all generations. Today, as digital engagement and technology evolve, the Looney Tunes collection will further expand the reach of the franchise, uniting fans around the world, delivering unique experiences, building communities, storytelling and a whole new way to engage. And what better way to kick things off with Tweety like its 80e birthday parties continue.
“NFTs have limitless potential, and we’re only scratching the surface of what’s possible. We’re excited to extend our partnership with Warner Bros., visionaries in storytelling and creative entertainment, to use NFTs in this innovative way, which also engages users and connects them to a community of fellow Looney Tunes fans,” said Jeff Marsilio, CEO and co-founder of Nifty’s.
Tweety avatars will be minted on the Palm network, which offers low gas costs and fast transaction finality. This is the third project launched by Nifty’s and Warner Bros. to create NFTs incorporating consumer entertainment intellectual property. Late last year, the two partners teamed up to create the NFT “Matrix Avatars” program, which remains one of the biggest PFP projects to date. In July 2021, Nifty’s introduced a limited-edition NFT collection featuring characters from the action/animated movie “Space Jam: A New Legacy,” which brought back the beloved Looney Tunes back.
Since its inception, Nifty’s and Warner Bros. are committed to developing experiences that go beyond simply collecting NFT, but rather creating unique storytelling and gameplay opportunities for fans that bring them closer to the characters they love.
For more information and updates on Looney Tunes: What’s New?please visit Nifty website and follow @LooneyTunesNFT on Twitter.
Nifty’s connects fans to what they love most through NFT-powered collectibles, experiences, and rewards. Our innovative NFT platform and easy-to-use interface allow communities to collect and trade digital art and other collectibles from their favorite brands and creators. Leveraging eco-friendly blockchain technology, Nifty’s offers our partners a premium, flexible and secure platform to launch their NFTs and make them discoverable to the global Nifty community.
About Warner Bros. Consumer Products :
Warner Bros. Consumer Products (WBCP), which is part of Warner Bros. Discovery Global Brands and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with the best licensees around the world on an award-winning range of toys, fashion, home decor and publishing inspired by Warner Bros. the biggest DC franchises, Wizarding World, Looney Tunes, Hanna-Barbera, Game of Thrones, Cartoon Network and Adult Swim. With innovative global licensing and merchandising programs, retail initiatives and promotional partnerships, WBCP is one of the world’s leading retail licensing and merchandising organizations.