TikTok’s new Bitmoji-like Avatars feature lets you record videos as an animated version of yourself


TikTok today announced the launch of a new Avatars feature designed to help users show off their individuality on the app. The launch makes TikTok the latest social media app to add avatar functionality, as it now joins Snapchat, Facebook, Instagram and more.

You can access the new avatar feature by opening the TikTok camera and navigating to the effects section in the app and clicking on “TikTok Avatars”. From there you will see a panel with avatar templates. You can try the avatar templates or click “New” to create your own custom avatar. You can create your avatar by choosing from a range of hairstyles, accessories, piercings and makeup. TikTok says it designed the avatar feature to be inclusive, from outfits to skin tones and hair color to texture.

TikTok Avatars

Picture credits: ICT Tac

Users can also try avatar voice effects to give their avatar a new voice by choosing a voice style and speaking into the microphone. You can try different voice styles and choose the one you like best. Tap the different voice styles to add or remove them from your avatar. Once you are happy with your avatar, you can start recording videos. When you record a video, you can become your avatar, as it mimics the way you move and follows your gestures.

There is also a thumbnail avatar option where you can choose an avatar and add it to your video. You can adjust the size of the avatar thumbnail and place it anywhere on your screen. Users also have the ability to change their miniature avatar’s reactions by tapping on the different expressions displayed on the screen. The thumbnail avatar feature isn’t available at launch, but TikTok says it will be rolling out soon.

TikTok says it will continue to improve avatars to ensure the experience is representative of all users. The company notes that it plans to reach out to creators for feedback and to listen to its community. Along with user feedback, TikTok is working with its Creator Diversity Collective to ensure the feature is inclusive.

TikTok Avatars

Picture credits: ICT Tac

“We’re excited to see how people are using avatars to express their creativity and continue to explore ways to integrate avatars into more TikTok experiences, creating spaces on TikTok for self-expression and expanding the ways people connect and create through our global community,” TikTok said in a blog post about the announcement.

TikTok’s new avatars can be compared to Snapchat’s Bitmoji feature, which has been around since 2016 and has been updated over the past few years. Among the various updates are Bitmoji TV and the ability for users to play with their Bitmoji in third-party games. TikTok’s new feature is also similar to Meta’s Avatars, which were its answer to Bitmojis. Meta recently brought its avatars to Instagram and rolled out updated avatars to Facebook and Messenger. The company now also allows users to bring the same avatar to all Meta platforms, including virtual reality. TikTok’s avatars can also be compared to Apple’s Memoji.

While avatars aren’t an entirely new thing, the addition to TikTok will give users a new way to create content on the app. Besides being a new way to express themselves, the avatar feature could also be useful for people who don’t want to show their face in videos and prefer to keep an aspect of anonymity.

TikTok avatars are rolled out globally for all users.


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