Toonz Media Group, the global leader in children’s and family entertainment, is partnering with Leadbelly Productions to co-produce an all-new animated property titled Creepy Candy.
Developed by multi-award-winning creator and founding president of Leadbelly Productions, Alan Jude Summa, Creepy Candy is aimed at children. 4-11 years old. The first season of the 2D anime shows will consist of 26 3-minute episodes and is expected to launch in October.
The first phase of the project will also include the production of a special 30-minute Halloween episode which will be released in October 2023.
“Creepy Candy is a unique property that gives us immense opportunities to explore beyond series development. Our idea is to develop this property into a 360-degree brand that includes digital shorts, mini-movies, consumer products and other L&M avenues,” said Toonz Media Group CEO P. Jayakumar.
Licensing veteran and CEO of NXT GEN Brand Marketing, Debi Rosenfeld will work with Toonz to grow the brand in the consumer products market.
“The creation of the Creepy Candy brand had been in development for over a year, preparing the concept for commercialization. We are thrilled to partner with Toonz Media Group, to bring the story and characters to life in a new Halloween special animated series. For years, this space was content with the usual traditional holiday programs. Creepy Candy brings something new and fresh to capture the imagination of kids and adults alike,” said Alan Summa, CEO/Creator of Leadbelly Productions.
The show will be distributed worldwide to TV and OTT partners by Toonz Entertainment, the distribution wing of Toonz Media Group. Toonz will also leverage its digital ecosystem, social media and existing partnerships with AVOD platforms to create the Creepy Candy brand.
June 29, 2022