For quite some time now, a set of luxury watch YouTubers have been garnering high praise for their insightful videos showcasing high-end timepieces.
Their content covers the world’s best wristwatches from brands such as Omega, TAG Heuer, Hublot and Breitling. Interestingly, some of these vloggers are also watch dealers.
YouTubers help popularize luxury watches
With beautifully shot videos, crisp narration and clear details, these YouTubers are helping to change the landscape of luxury watches by expanding their reach through their subscribers.
Additionally, influencers, such as Teddy Baldassarre, interview industry experts and senior executives from well-known brands that produce the watches to help watch enthusiasts gain insight.
Meanwhile, others are making the experience fun on their YouTube channels, with great comments about the value of buying the watches.
From great speakers to honest reviewers, here are some of the best luxury watch YouTubers.
Barker is one of the most renowned luxury vloggers on YouTube who watches reviews and talks about horology. He is the creator of the famous YouTube channel bark and jack.
A former corporate trainer, the Brit has over 211,000 fans on his own YouTube channel, which he launched in 2017. His followers watch him talk about some of the best watches from top brands such as Omega, TAG Heuer, Hublot, Breitling and Grand Seiko. , the Swiss and Japanese markets.
The ‘About’ page on Barker’s YouTube channel says, ‘I just drink coffee and talk about watches’, and that’s exactly what he does in his videos: he takes sips of the drink while commenting. casually the latest news in the world of watches. Although he keeps the videos short, Barker tries to cover all aspects of a watch, with a dash of British humor.
The videos also include some of the best known watches and collaborations. In one, entitled “Omega x Swatch Speedmaster MoonSwatch LOVE & HATE”, he evokes the famous collaboration between Omega and Swatch which was released in March 2022.
But among his most notable videos is his review of the Omega Seamaster Diver 300M 007 Edition that Daniel Craig wore in the james bond film no time to die (2021).
On his website of the same name, Barker sells watch straps and accessories, as well as Bark & Jack enamel coffee mugs.
Baldassarre, who is from Cleveland, USA, has over 500,000 followers on his eponymous channel and is one of the largest luxury goods sellers on YouTube. He also runs an e-commerce website, named teddywhere he sells timepieces from luxury watchmakers such as Zenith and Longines.
On the channel, Baldassarre presents some of the most beautiful watches. Interesting reviews and insightful discussions, in which guests, such as Canadian entrepreneur Kevin O’Leary, also feature in one of the videos. The YouTuber joins O’Leary to explore a range of 2022 releases from Omega and the MoonSwatch in detail.
Baldassarre also conducts interviews with industry leaders and people associated with the watch industry. In March, he spoke with Guiseppe Miccio, head of product development at Longines, in New York, about the Swiss luxury watchmaker’s 2022 releases, such as Legend Diver, and a GMT version of the Spirit known as the name of Zulu Time.
She may be one of the few female YouTube luxury vloggers to focus on watches. She keeps things casual, speaks in a pleasant voice, and explains the hallmarks of some of the finest luxury brands in the watch world in an easily understandable way.
German, she completed her studies in Scotland and is fluent in English. She is also part of the German-language watchdog YouTube channel, WATCHVICE, which she runs with her husband.
One of the famous names among luxury goods YouTube influencers, she has 250,000 subscribers on her channel. Its goal is “to focus on creating a platform for EVERYONE who loves watches, no matter the reason!” as the string indicates.
On the Jennie Elle channel, she reviewed the new Watches & Wonders 2022 releases of 2022 and the Omega X Swatch MoonSwatch, among many iconic timepieces. His video on Swatch x Omega MoonSwatch Mission to the Moonwatch has been viewed over 1.3 million times.
She convincingly explained why the Audemars Piguet Royal Oak Perpetual Calendar is worth its $300,000 price tag. And when her husband gave her a Rolex Oyster Perpetual ‘Candy Pink’ in 2020, She reviewed it too.
Tristano G. Veneto
In a video posted in 2019, Tristano G. Veneto, or TGV as he is better known, introduced his channel, Urban nobility. He described it as a place where people from diverse backgrounds from all over the world “are linked and united by respect, admiration and passion for the history of watchmaking”.
On one of the most active monitoring channels, TGV posts videos every week. In his videos, he not only talks about luxury watch brands, like Omega, Rolex and Breitling, but also informs his followers about affordable watches.
On average, each video is about 20 minutes long. However, some of them, like the one on the most underrated watch brands in 2022, last around an hour.
From time to time, TGV also shares interesting videos on various topics that could appeal to a much wider audience. These include “Power, Secret Meaning and History: Why Gentlemen, Gangsters and Entrepreneurs Wear Pink Rings” and “Which Sunglasses Are Best? Persol or Ray-ban – Why Handcrafted Quality always trumps luxury branding.
The name of Goodman’s channel certainly has a resonance – The Time Teller. One of the best YouTube channels for watch lovers, it has attracted over 185,000 loyal fans who can see everything from reviews and comments to news and live streams.
Goodman, who runs a website of the same name selling vintage luxury watches, says he was drawn to watches from the age of eight when his father gave him an LL Bean Dial Hamilton Field Watch.
“Even at a young age I associated wristwatches with people I saw on TV or in movies – from racing drivers to James Bond, something about wearing a watch made me feel ‘cool. “and ‘adult,'” he says.
The idea to start his YouTube channel came to Goodman in 2017, after fellow watch collector Patrick inquired about his Rolex Bubbleback #2940.
Goodman is known for his brutally honest opinions on the watches he reviews. For example, in his review of Bulgari Octo Finissimo Ultra, the world’s thinnest watch, Goodman found the QR code on the dial and the corresponding NFT version of the watch to be “a bit silly”, due to their apparent lack of of utility.
Moreover, he takes into account the opinions of the viewers and easily rectifies his position when he is wrong. “Am I wrong about G-Shock’s CasiOak? (Yes.),” reads the title of one of his videos, where he candidly admits to revising his thoughts on Casio watches.
Besides luxury watches, such as Omega Aqua Terra, it also reviews affordable quartz watches. Overall, viewers find his YouTube videos unique because of his free style, with a dash of humor.
Random Rob’s Robert Stewart is one of YouTube’s oldest luxury vloggers. He launched the channel in 2006 and has amassed over 65,000 subscribers. In his approximately five-minute videos, he talks about some of the finest luxury watches.
Most of the videos are of the “unboxing” genre, where Rob shows off his latest novelty to his subscribers and shares his views on them. From time to time, he also hosts an hour-long live stream with his followers, showing them what he’s up to in his “surveillance room”.
Keeping his style simple, Rob makes sure the videos don’t have long monologues or distractions such as skipped cuts or animations. Viewers can see the watch clearly and up close.
From luxury watches, such as Breitling and Omega x Swatch Mission to Uranus, to cartoon-themed watches, like Vario ИAVI x Popeye and a series of Seiko watches, Rob covers them all on his channel.
Oleg and Mr. Bond
Oleg is a human and Mr. Bond is an adorable French Bulldog, making them one of the most interesting YouTube luxury vlogger duos. Their channel, 24Hours At A Time, is dedicated to luxury watch reviews, discussions and comments.
There are also objective reviews of the pros and cons of each watch. The videos indicate that Oleg prefers to talk about sports watches, especially those with diving goggles.
Tudor, Omega and more – viewers will find them all 24 hours at a time. The 37,000 subscribers can also see details of affordable watches, like a Casio under $100.
Of course, all the work is done by Oleg. Mr. Bond likes to rest next to him on the couch. But Mr. Bond fans can also get Bond Nato bracelets from the website bearing the dog’s name.
A master of influencer marketing on YouTube, Patrick Marlett is behind TakeTime, one of the best watch vlogs on the video content platform. Since its launch in 2017, Marlett has covered a range of watches, from the simplest to luxury gems.
There are also videos in which Marlett talks about vintage watches and bracelets. Since November 2021, he has been associated with the Worn & Wound blog as a media producer and first appeared on their podcast ahead of the Watches and Wonders 2022 event in Switzerland.
(All figures are as of May 26, 2022.)
(Heroes and Featured Images: Screenshot/Bark and Jack/YouTube)
This story first appeared on Lifestyle Asia Hong Kong