Will Bark’s ‘This Is Fine’ dog toy be restocked? You still have a chance


This one is for dog and meme lovers. If you’ve ever seen your dog look confused as you giggle and scroll through memes on your phone, now you can let them in on the joy that is internet humor. Bark launched a “This Is Fine” plush dog toy in April 2022, but since it sold out almost immediately, you might be wondering when it’ll restock. The dog-centric collaboration between Bark and “This Is Fine” webcomic artist KC Green is a perfectly lavish portrayal of the meme in which a dog smiles and spends his day amid the growing flames. Here’s what to know when you can get your hands on the toy.

If you need a refresher on the “That’s Alright” meme, let me fill you in: This is a series of images of a cartoon dog sitting in a burning room drinking tea with a speech bubble that says, “That’s good.” It escalates into bigger flames, and dear reader, all is not well. The meme originated from a 2013 online comic titled On the fire which was part of the daily webcomic series gun show by KC Green. For context, it’s usually used when you’re going through something and pretending it’s okay. Most people are only familiar with the first two panels of the comic, not the next four panels where the dog meme dramatically melts into the fire. The comedic satire has become so relevant that it’s resulted in a viral meme – and now, a dog toy.

Bark’s designers have taken the meme to the next level with a two-part dog toy design that incorporates a stuffed cartoon dog and a shaggy fur fire. Bark described the creation on his product page as “a multi-part toy, crazy ply, existential terror, cool hat”. A bit of genius. The toy was so popular that it sold out within 12 hours of its April 11 launch. But don’t worry because Bark is considering a restock. If so, you can be the first to know by signing up on the product or blog page to be notified.

Courtesy of Bark

The toy’s design was actually removed from the banned pile after Bark took to Instagram to share rejected designs in February 2022. Fans voiced their favorites in the comments and Bark got the mission. Notably, among the rejected designs were Aang and Appa from Avatar: The Last Airbender and among us characters from the popular online game. Maybe there is hope that Bark will revive these designs as well? You can still dream. In the meantime, check your dog’s sun, moon and sunrise with these limited-edition astrology-themed dog toys before they’re gone.


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